Awareness Awareness Month*

FOR IMMEDIATE RELEASE
For more information: AAF, Chicago Chapter
rantnroll@gmail.com

"DOWNTOWN CHICAGO TO BE FLOODED WITH BLINDING LIGHT TO CELEBRATE "AWARENESS AWARENESS MONTH"

CHICAGO, IL --October 5, 2005 -- Beginning this November, downtown Chicago will be lit up by mind-bogglingly bright lights to celebrate and symbolically participate in National Awareness Awareness Month.

In a coordinated effort between the Awareness Awareness Foundation (AAF), the US Army Corps of Engineers and a coalition of nine-hundred twenty six other "awareness groups," floodlights will be affixed onto specially built towers that literally tower above Chicago's skyline. Additionally, floodlight-outfitted helicopters will also be used at the apex of the awareness raising campaign at the end of the month.

Mr. Rant-N-Roll, president of the Chicago chapter of the AAF said, "Raising awareness about awareness is the bestest thing we can do to help other groups raise awareness about their specific causes." After extensive research, many awareness groups discovered that getting the word out about their pet causes was difficult in an age of short attention spans and ever increasing competition from commercial and public sources for "inclusion in individual thought schemas."

Rant-N-Roll explained that "Though 'awareness' sometimes comes to an individual in a blinding flash, it is more often discovered in gradual stages. It is a process of becoming, often evoloutionary and is often like a slowly budding flower or a once preppie, Polo-shirt-loving kid wearing ironic clothing, smoking Parliaments and hanging out a Filter coffeehouse in Wicker Park."

As the Awareness Awareness campaign reaches its peak toward the end of November, AAF organizers expect Chicago's brightness to outshine the 1945 Hiroshima blast (which, incidentally, coincides with the awareness raising concerns of the Campaign for Nuclear Disarmament, an AAF participant).

Beginning on November 1, Mayor Richard M. Daley will kick off the awareness awareness campaign in a ceremony in Daley Plaza by turning the master un-dimmer switch to "level 1." Over the course of the month, the illumination factor of the city will be increased day-by-day, until it reaches "level 30" on the 30th day of the month:




"I dare you to not be aware by day thirty!" Said Mayor Daley. Daley also added that an alternative awareness awareness program involving heat lamps is also in the works so that blind people can more actively participate in being aware of awareness. For more information on awareness or the Awareness Awareness Foundation, please e-mail rantnroll@gmail.com.

*This press release was originally posted by me last week on Chicago's Rants and Raves board. Someone asked why buildings downtown were lit up with purple and pink lights. Someone responded "breast cancer awareness month idiots." This person felt so good about him or herself with his or her level of awareness, I thought everyone should be able to share in being aware.